It finally here, Marni (the Italian designer) for H&M, the dates been in my diary since last year! Fans include Twiggy and Sunday girl. It seems the celebrity collaboration craze has completely faded out and everybody wants affordable designer. This year we have already seen Jason Wu for Target, very retro with a 60's vibe. The Marni collaboration features a mix of statement prints shell necklaces and collars. I arrived quite early on Regent street, seeing how crazy everyone gets is half the fun! Purchase of the morning were a pair of pink silk pyjama like shorts! Perfect for the cruise which I'm going on this summer!